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Punirunes, Interactive Digital Toy with 55 Squishy Characters Inside, Reacts to Touch, Color Display, Kids Toys for Ages 5 and up

4.5 out of 5 stars 2,079 ratings

$20.95 with 48 percent savings
List Price: $39.99
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  • UNIQUE, SQUISHY PLAY EXPERIENCE: Create your own utopia of adorable characters that look & FEEL squishy. Combining digital pet & sensory play, Punirunes’ one-of-a-kind tactile feel will have you hooked
  • TOUCH TO INTERACT: Place a finger in the Punirunes pod & discover a squishy button that responds to touch. Watch as your finger appears on the color display, mirroring your movements
  • SO MANY WAYS TO PLAY: Take care of your Punirunes. Make food, clean their room, pet them, bathe them & play Punirunes kids games. Earn coins & customize them with accessories, change their colors, decorate their rooms & more
  • UNLOCK 55 CHARACTERS: Collect 55 Punirunes including rares, in one toy. As you care for & build friendships with your digital BFFs, use seeds to help them grow up from baby to kid to adult
  • MUST-HAVE GIFT: Punirunes is a must-have for those who enjoy anime, collectibles, kawaii & cute stuff. Fun alternative to fidget toys, a handheld game console or video games. Includes 3 AAA batteries
  • Includes: 1 Punirunes, 1 Instruction Sheet
  • Covered by the Spin Master Care Commitment. See below for full details

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Product information

Product Dimensions 6.06 x 2.64 x 7.09 inches
Item Weight 9.6 ounces
Country of Origin China
ASIN B0CQN35CYM
Item model number 6071162
Manufacturer recommended age 5 years and up
Batteries 3 AAA batteries required.
Best Sellers Rank
Customer Reviews
4.5 out of 5 stars 2,079 ratings

4.5 out of 5 stars
Release date July 1, 2024
Manufacturer Spin Master

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Punirunes, Interactive Digital Toy with 55 Squishy Characters Inside, Reacts to Touch, Color Display, Kids Toys for Ages 5 and up


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Product Description

Introducing Punirunes digital pet toys for kids. Combining the fun of caring for digital pets with a squishable tactile element, build your own utopia full of super cute, lovable characters. Place a finger inside the Punirunes toy and discover a squishy button that responds to touch. The LED color display mirrors your movements on screen, as if you’re really touching the Punirunes character. Move the button and watch how the character reacts. Build friendships with your squishy BFFs and keep them happy with lots of squishes, prepare their food, give them a bath, clean their room, play games and more. As you play, earn seeds to make food, create accessories and help your Punirunes grow up from baby to kid to adult. Spend coins in the market to customize the squishies with bow ties, hats, flower crowns and more, change the color of your friend, and decorate their room – it’s so much fun. Explore their world and collect all 55 characters. The pod’s compact size is portable to take anywhere you go. Includes 3 AAA batteries. Punirunes squishy toys for kids are fun birthday gifts for girls and boys or gifts for any occasion. Immerse yourself in the Punirunes world.


From the manufacturer

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Punirunes
Punirunes
Punirunes
Punirunes
Punirunes

What's in the box

  • Includes: 1 Product
  • Customer reviews

    4.5 out of 5 stars
    2,079 global ratings

    Review this product

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    Customers say

    Customers find this digital toy fun and engaging, with beautiful colors and good build quality, making it a great Christmas gift for older children. The battery life receives mixed feedback - while some say it lasts long, others report batteries dying within days. Customers disagree on the ease of use, with some finding it simple while others say it's hard to figure out. The functionality and value for money also get mixed reviews, with some saying it works well and is worth the price, while others report it stops working and consider it a waste of money.

    43 customers mention "Fun toy"43 positive0 negative

    Customers find this interactive toy fun and engaging, with kids enjoying it a lot and noting that the fun lasts.

    "...much more better to play with i love the squishy gimmick its really nice to use...." Read more

    "...I love it. For the novelty, the games, the pet play, the characters and the customization options in pet accessories, rooms and furniture...." Read more

    "...The games are fun, and not too difficult for little people. My daughter still loves hers now in May...." Read more

    "...I still think it's a cool toy!" Read more

    35 customers mention "Color"35 positive0 negative

    Customers appreciate the toy's colors, describing them as beautiful and cute, with one customer noting that the small screen is colorful.

    "...Customize items by combining color gummies and make your Punirunes shine with their own style...." Read more

    "...She has many other similar toys but finds this one unique." Read more

    "...PROS: *Nice mint/pastel colors entices me to want to pick up and look at *Good quality overall case. Buttons all work great. *..." Read more

    "I purchased 2 of these for my children (and myself! Because, cute!!)..." Read more

    12 customers mention "Quality"12 positive0 negative

    Customers praise the toy's construction, noting it is built to last, with one customer comparing it to a low-maintenance tamagotchi-like device.

    "...The sound quality is good and not bad i can listen to the cutie without a problem i also love that i can adjust the volume nice thing to add compared..." Read more

    "...Good quality overall case. Buttons all work great. *..." Read more

    "...All in all the value,build and size are good. My daughter likes it,but it is growing old fast for her." Read more

    "Super cute toy. Easy to use and great quality. My daughter loved playing with it." Read more

    11 customers mention "Gift value"11 positive0 negative

    Customers find the digital toy to be a great Christmas gift, particularly suitable for older children, with one customer noting it's perfect for 6-year-olds.

    "...So that's great in itself. I do recommend it for older children and yes adults who are children at heart like me." Read more

    "...The sounds,the color all beautiful. This can be used for younger children,but regardless of the age...." Read more

    "...very functional, good size, battery life last long, good for age range 6 and up, great gift value, very easy to use." Read more

    "I got this for my 5.5-year-old and she’s the perfect age for this type of toy...." Read more

    39 customers mention "Battery life"15 positive24 negative

    Customers have mixed experiences with the toy's battery life, with some reporting it lasts long while others mention the batteries die within a few days and eat through them quickly.

    "...in, it picks up where it left off... but it still sucks to change batteries all the time, the finger thing also makes it super interactive." Read more

    "...90's Tamagatchi, but doesn't have to be played with all day too keep the pets alive (huge upgrade!)...." Read more

    "...Mute is available though. *3 AAA batteries don’t last long (4 days using it a lot though). Recommend rechargeable. *..." Read more

    "...My only complaint is the battery life; there is NONE. These last maybe 1 day, and they require several batteries making it a nightmare...." Read more

    21 customers mention "Value for money"10 positive11 negative

    Customers have mixed opinions about the toy's value for money, with some finding it worth the price while others consider it a waste of money and report getting bored with it after a couple of months.

    "...pixel starz is not only is it underwhelming but it is not entertaining or fun to play with dont even believe the target audience well find enjoyment..." Read more

    "...Awesome price/value for what you get, just around $20 as of January 2025. CONS: *Large size makes it hard to travel with *..." Read more

    "...It's ... something. It isn't really care based and sorta seems like it's a bit random in its "care"...." Read more

    "...And I love that it keeps her off of her tablets. Absolutely worth the price. For a kids toy it was built to last...." Read more

    19 customers mention "Ease of use"12 positive7 negative

    Customers have mixed experiences with the toy's ease of use, with some finding it very easy to use while others report that the instructions aren't easy to understand.

    "...The games are fun, and not too difficult for little people. My daughter still loves hers now in May...." Read more

    "...The directions don't give alot of help on the how to play. There is a YouTube video that is pretty straight forward...." Read more

    "...Takes batteries has an off Button can be muted.Comes with a wonderful video Tutorial found on the website...." Read more

    "...Then bought it for my daughter. It is absolutely a fun toy. Very interactive, a lot of variety for raising pets, and has games." Read more

    15 customers mention "Functionality"9 positive6 negative

    Customers report mixed experiences with the toy's functionality, with some saying it works well while others mention it stops working or describe it as defective.

    "...I’m so glad that I did. She absolutely loves it and has had no issues. She carries it everywhere and has not gotten bored with it...." Read more

    "The first toy didn't work, the toys customer service sent a new one pretty quickly once I sent them pictures and video...." Read more

    "...The minigames on it are cute and the gimmick works well with what it does, but why did they have to make the inner button so sticky and squishy?" Read more

    "...point I'm fairly certain that what we received was a very much used, defective and returned unit...." Read more

    A Unique Virtual Pet Gaming Experience
    5 out of 5 stars
    A Unique Virtual Pet Gaming Experience
    The Punirunes is like having a virtual pet squishy toy or gummy. The most unique aspect of this game device is the squishy sticky mochi on the inside of the shell which is the top of the joystick used to interact with your pet and play the mini games. Gameplay Overview The gameplay itself is like a combination of the PuniTapiChan and a Tamagotchi. The interface, sound effects and animations are most like the PuniTapiChan or the Sumikko Catch. This game has its own music and the characters all have voices. There is no actual speaking, which makes knowing any languages unecessary. Language This is the English release, so the yes and no options are in English. The rest of the game has no words, so figuring out what to do takes patient playing, experimenting and observation if you don't feel like unraveling the giant instructions sheet. Actual Gameplay First, select your skintone for a truly immersive experience when you stick your finger into the shell. Your finger is picked up by a sensor even before you touch the joystick, so it appears on the screen and your virtual finger moves along with yours. The inside is kind of warm! You start with a tiny mochi and the starter food, green gummy bears that never run out but only fill up the hunger a small amount. Feed it, pet it, bathe it and clean up poop using the menu options and the squishy joystick. There are 4 evolutions and 55 different gummy creatures to collect. Select the door to explore the Punirunes world with its market, arcade and forest pond, where secret combinations of gummy gems unlock some stuff but I don't know what it is yet. Games & Touch Subtle touches yield the best results. The joystick is directional. You'll be tempted to press hard to register touches but don't-- the reason why it's not picking up your touches is because you're pressing down hard rather than forward, back or side to side. Quick gentle taps are key when petting, cleaning and bouncing to catch gummy runes or bouncing into portals. You'll learn quickly while playing mini games that it's all about a combination of gentle, directional pressing. To avoid stick drift over time and to ensure the longevity of the device, I highly recommend not allowing really small children with underdeveloped motor controls (or self control!) To play with the Punirunes. Also, it is best to play it with clean, dry hands. As you can see in some of my pictures, the gummy is already picking up a bit of fuzz. Clean with a small cloth with some rubbing alcohol on it, then pat dry. My Opinions I love it. For the novelty, the games, the pet play, the characters and the customization options in pet accessories, rooms and furniture. Customize items by combining color gummies and make your Punirunes shine with their own style. I do wish that there was a little bit more text and dialogue but that's just me. I guess that was foregone given how it can slow down gameplay. Too much something that annoys me on the Tamagotchi Pix is the long dialogues and cut scenes between each activity.... I'm glad the Punirunes is my go-to stress relief pet and won't die on me while I'm running 3 other v-pets at the same time. These pets don't die by the way, but it takes effort to get their happiness and hunger back up! In this way it's a happy medium between the Sumikko Catch and a Tamagotchi Uni, with different foods having higher or lower hunger sating power. And just like the Bitzee, you don't have to worry about feelings of heartbreak or loss if you fail to care for it. I just got this thing yesterday 7/17/2024 so my review will be updated in the future as I figure it out more! Overall I'm VERY satisfied with my purchase and with Spin Master distributing one of Takara Tomy's most genius electronic toys for the western market!
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    Top reviews from the United States

    • Reviewed in the United States on February 20, 2025
      I never knew about this virtual pet toy at all until i saw it on target for 40$ and i was shocked to see how the design was very different from what i am used to see from off brand virtual pet toys when i do stumble upon them. More like indie made virtual pet toys, but um yeah when i saw the main feature it had i got very curious to know more about it that i got soo into it and i wanted to get it, however, i had to choose between this toy or the pixel starz one.. and i chose the other one, and held on to waiting for this one;.. let me just state that pixel starz is not worth it.. at al sadly even though i got it for a really great price 13-12$ from an ebay seller who was very kind of them to sell it for that and communication with him or her was great - very difficult to get that virtual pet esque toy... when i got it was underwhelming compared to this one - i should have saved the money and bought this one instead of pixel starz.

      see the problem with pixel starz is not only is it underwhelming but it is not entertaining or fun to play with dont even believe the target audience well find enjoyment with it as well rather use it as a keychain because i know for a fact that as a little girl i want my games to not slap my wrist and just be overly super positive on the mistakes i made within the mini games i played on that virtual pet esque girl toy; that defeats the purpose of trying to achieve the goal of the game itself and getting better at it ya know? well this game pixel starz you would think they would not do this but they sadly did and missed the mark majorly... sigh i really wanted to like it, and i love the idea of it dont get me wrong but yeah no.. it geting boring real quickly.

      Compared to Punirunes it was a major change and it felt much more better to play with i love the squishy gimmick its really nice to use. The sound quality is good and not bad i can listen to the cutie without a problem i also love that i can adjust the volume nice thing to add compared. I love the fact that instead of squishy gimmick being just there - no they actually want you to use it while with the buttons as well for this virtual pet toy and thats good quality, because usually when a toy company sometimes would create a gimmick on a toy and its mostly barely even used even though they slap you in the ads for it as if you need to really use it, its not like that with Punirunes you really need to use it and i loved using it. Ever since i bought it i kept playing it to a point that i burnt myself out with it lol. I got to a point to where i found out that to unlock the other punirunes i need to let go of the adult one in the woods.. which my first one i got to adulthood.. i didnt wanna do it because it feels sad, however the punrinues tell you that they want to leave, and i did not think they would add a detail like that rather i thought that the player needed to do it theirself no the punrinues is that interactive that they communicate with you on this as well. I got bummed out but was happy to know that i need to unlock them all and there is a album that keeps up with how many you unlock and how they look like.

      the only criticism i got is that there is not that many accessories or colors.. i would have liked a ton if there was more accessories to places to go to even though the minigames are fun to play but still other places would be nice for the Punirune to visit and for the more accessories be good to use that way the money you get does not stack up like that, yes i know you have to buy food as well, but i would like it if there was more to buy other than a limited accessories and room designs.. other than i like the punirune, its worth purchasing while its affordable on sale, sorry for no pictures would like to show my little girl lol ingame but as i am writing this review i am currently unwell to move, laying in bed 😅. Oh right i highly would recommend this for your little girls that are interested in these types of toys, plus its a affordable alternative compared to tomagotchi.
      3 people found this helpful
      Report
    • Reviewed in the United States on July 18, 2024
      The media could not be loaded.
      The Punirunes is like having a virtual pet squishy toy or gummy. The most unique aspect of this game device is the squishy sticky mochi on the inside of the shell which is the top of the joystick used to interact with your pet and play the mini games.

      Gameplay Overview

      The gameplay itself is like a combination of the PuniTapiChan and a Tamagotchi. The interface, sound effects and animations are most like the PuniTapiChan or the Sumikko Catch. This game has its own music and the characters all have voices. There is no actual speaking, which makes knowing any languages unecessary.

      Language

      This is the English release, so the yes and no options are in English. The rest of the game has no words, so figuring out what to do takes patient playing, experimenting and observation if you don't feel like unraveling the giant instructions sheet.

      Actual Gameplay

      First, select your skintone for a truly immersive experience when you stick your finger into the shell. Your finger is picked up by a sensor even before you touch the joystick, so it appears on the screen and your virtual finger moves along with yours. The inside is kind of warm!

      You start with a tiny mochi and the starter food, green gummy bears that never run out but only fill up the hunger a small amount. Feed it, pet it, bathe it and clean up poop using the menu options and the squishy joystick. There are 4 evolutions and 55 different gummy creatures to collect.

      Select the door to explore the Punirunes world with its market, arcade and forest pond, where secret combinations of gummy gems unlock some stuff but I don't know what it is yet.

      Games & Touch

      Subtle touches yield the best results. The joystick is directional. You'll be tempted to press hard to register touches but don't-- the reason why it's not picking up your touches is because you're pressing down hard rather than forward, back or side to side. Quick gentle taps are key when petting, cleaning and bouncing to catch gummy runes or bouncing into portals.

      You'll learn quickly while playing mini games that it's all about a combination of gentle, directional pressing. To avoid stick drift over time and to ensure the longevity of the device, I highly recommend not allowing really small children with underdeveloped motor controls (or self control!) To play with the Punirunes. Also, it is best to play it with clean, dry hands. As you can see in some of my pictures, the gummy is already picking up a bit of fuzz.

      Clean with a small cloth with some rubbing alcohol on it, then pat dry.

      My Opinions

      I love it. For the novelty, the games, the pet play, the characters and the customization options in pet accessories, rooms and furniture. Customize items by combining color gummies and make your Punirunes shine with their own style. I do wish that there was a little bit more text and dialogue but that's just me. I guess that was foregone given how it can slow down gameplay. Too much something that annoys me on the Tamagotchi Pix is the long dialogues and cut scenes between each activity.... I'm glad the Punirunes is my go-to stress relief pet and won't die on me while I'm running 3 other v-pets at the same time.

      These pets don't die by the way, but it takes effort to get their happiness and hunger back up! In this way it's a happy medium between the Sumikko Catch and a Tamagotchi Uni, with different foods having higher or lower hunger sating power. And just like the Bitzee, you don't have to worry about feelings of heartbreak or loss if you fail to care for it.

      I just got this thing yesterday 7/17/2024 so my review will be updated in the future as I figure it out more!

      Overall I'm VERY satisfied with my purchase and with Spin Master distributing one of Takara Tomy's most genius electronic toys for the western market!
      Customer image
      5.0 out of 5 stars
      A Unique Virtual Pet Gaming Experience

      Reviewed in the United States on July 18, 2024
      The Punirunes is like having a virtual pet squishy toy or gummy. The most unique aspect of this game device is the squishy sticky mochi on the inside of the shell which is the top of the joystick used to interact with your pet and play the mini games.

      Gameplay Overview

      The gameplay itself is like a combination of the PuniTapiChan and a Tamagotchi. The interface, sound effects and animations are most like the PuniTapiChan or the Sumikko Catch. This game has its own music and the characters all have voices. There is no actual speaking, which makes knowing any languages unecessary.

      Language

      This is the English release, so the yes and no options are in English. The rest of the game has no words, so figuring out what to do takes patient playing, experimenting and observation if you don't feel like unraveling the giant instructions sheet.

      Actual Gameplay

      First, select your skintone for a truly immersive experience when you stick your finger into the shell. Your finger is picked up by a sensor even before you touch the joystick, so it appears on the screen and your virtual finger moves along with yours. The inside is kind of warm!

      You start with a tiny mochi and the starter food, green gummy bears that never run out but only fill up the hunger a small amount. Feed it, pet it, bathe it and clean up poop using the menu options and the squishy joystick. There are 4 evolutions and 55 different gummy creatures to collect.

      Select the door to explore the Punirunes world with its market, arcade and forest pond, where secret combinations of gummy gems unlock some stuff but I don't know what it is yet.

      Games & Touch

      Subtle touches yield the best results. The joystick is directional. You'll be tempted to press hard to register touches but don't-- the reason why it's not picking up your touches is because you're pressing down hard rather than forward, back or side to side. Quick gentle taps are key when petting, cleaning and bouncing to catch gummy runes or bouncing into portals.

      You'll learn quickly while playing mini games that it's all about a combination of gentle, directional pressing. To avoid stick drift over time and to ensure the longevity of the device, I highly recommend not allowing really small children with underdeveloped motor controls (or self control!) To play with the Punirunes. Also, it is best to play it with clean, dry hands. As you can see in some of my pictures, the gummy is already picking up a bit of fuzz.

      Clean with a small cloth with some rubbing alcohol on it, then pat dry.

      My Opinions

      I love it. For the novelty, the games, the pet play, the characters and the customization options in pet accessories, rooms and furniture. Customize items by combining color gummies and make your Punirunes shine with their own style. I do wish that there was a little bit more text and dialogue but that's just me. I guess that was foregone given how it can slow down gameplay. Too much something that annoys me on the Tamagotchi Pix is the long dialogues and cut scenes between each activity.... I'm glad the Punirunes is my go-to stress relief pet and won't die on me while I'm running 3 other v-pets at the same time.

      These pets don't die by the way, but it takes effort to get their happiness and hunger back up! In this way it's a happy medium between the Sumikko Catch and a Tamagotchi Uni, with different foods having higher or lower hunger sating power. And just like the Bitzee, you don't have to worry about feelings of heartbreak or loss if you fail to care for it.

      I just got this thing yesterday 7/17/2024 so my review will be updated in the future as I figure it out more!

      Overall I'm VERY satisfied with my purchase and with Spin Master distributing one of Takara Tomy's most genius electronic toys for the western market!
      Images in this review
      Customer imageCustomer imageCustomer imageCustomer imageCustomer image
      85 people found this helpful
      Report
    • Reviewed in the United States on June 28, 2025
      My 7 and 9 yo are obsessed with these and Bitzees. It feels like an updated version of a 90's Tamagatchi, but doesn't have to be played with all day too keep the pets alive (huge upgrade!). My kids get excited every time they unlock something new and their pet changes. And for adults who have to listen to their kids play with these in a car - there are volume settings!
    • Reviewed in the United States on June 27, 2025
      my 7 year old loves it, but the battery dies so fast, I've used only name brands but they play it so much it dies in like 2-3 weeks. Good news is when it dies and I put new batteries in, it picks up where it left off... but it still sucks to change batteries all the time, the finger thing also makes it super interactive.
    • Reviewed in the United States on May 10, 2025
      This is a game changer when it comes to the virtual pets. There's little cute japanese sounds made that appear different depending on the pet you have. Pets are collectible as you continue playing, other news ones come and their food preferences also change. The fact you can put your finger inside a hole and wiggle a squishy ball to interact with your pet is my favorite experience yet. The setting for time is military time, which is not my favorite, but you won't need to refer to it unless you want to remeber what time you pet sleeps. So far, I have not had any of the pets die due to lack of feeding, etc. So that's great in itself.

      I do recommend it for older children and yes adults who are children at heart like me.
    • Reviewed in the United States on June 16, 2025
      I was very hesitant to order this because of the reviews. But my granddaughter wanted one so bad I ordered it anyway. I’m so glad that I did. She absolutely loves it and has had no issues. She carries it everywhere and has not gotten bored with it. She has many other similar toys but finds this one unique.
    • Reviewed in the United States on June 26, 2025
      Mis hijos se divierten con su animal interactivo
      Report

    Top reviews from other countries

    Translate all reviews to English
    • Uijthof
      3.0 out of 5 stars Kind erg blij mee
      Reviewed in the Netherlands on January 22, 2025
      Kleindochter speel er leuk mee
      Report
    • Gillian Marshall
      5.0 out of 5 stars Great interactive toy
      Reviewed in South Africa on April 20, 2025
      Great interactive toy
    • Cláudia
      5.0 out of 5 stars Punirunes perfeito, mas sem qualquer cuidado com a embalagem
      Reviewed in Spain on May 12, 2025
      Tudo perfeito, exatamente como anunciado!
      Até agora está a correr tudo bem!
      Posso dizer que é muito divertido!

      Só fiquei desiludida com a embalagem da Amazon.
      Colocaram um dispositivo frágil como este dentro de um envelope de papel, nem foi o de cartão, foi de papel. O envelope vinha todo amassado, o interior não tinha qualquer proteção, nem plástico bolha ou papel. Simplesmente colocaram o artigo dentro do envelope e enviaram.
      O resultado foi uma caixa que chegou amassada nos quatro cantos e nem quero imaginar o que terá acontecido pelo caminho para ficar assim.

      Obrigada na mesma!
    • Noora
      1.0 out of 5 stars Battery
      Reviewed in Saudi Arabia on March 27, 2025
      Battery life is barely a few hours, not even a day! I cant charge it, i have to keep changing alkaline batteries.
    • Sabrina
      5.0 out of 5 stars Punirunes
      Reviewed in Italy on June 24, 2025
      Articolo arrivato un giorno prima in perfette condizioni, mia figlia lo adora.