Facial Fuel Energizing Face Wash, 33.8 oz.
$69.00
Size:33.80 oz
In stock: Usually ships within 2 business days.
Available for in-store or curbside pickup.
Product Details
Web ID: 1351063715 days ago
Facial Fuel formula changed for the worse
Kiehl's blue Face Wash used to be my favorite face wash cleanser. I've noticed the change in this Face Wash this year after using the face wash for over 10 years now. The new formula is awful. It feels watery and smells like washing detergent now. It doesn't lather up like it used to and it has lost the thick jelly like feeling and I have to use a lot more of it to wash my face now. I don't think I have ever experienced a worse change in a facial product formula. I understand formula's change for a variety of reasons (no doubt something to do with the environment) but whoever made this change at Kiehl's needs to go back to the drawing board and at least give us something approximating the original formula.
Customer review from kiehls.com.au
18 days ago
Received Free ProductNo
New formula = bad
I've been using Kiehl's for 12 years. In fact I started using Kiehl's by trying the Facial Fuel Energizing Face Wash and loved it. The bottle lasted forever, had a tingling feeling, a great menthol smell, and my face felt clean and it it rinsed off completely with no residue feeling. It was great! I tried some other items a few months ago and when those were finished order another bottle of the Facial Fuel Wash last month. As soon as I put it up my face I was like why does it smell like this? It smelled more like citrust to me than menthol. There was no tingling sensation, it didn't seem to foam as much, and when I rinsed it off it didn't have that my face is thoroughly clean feeling. Like it didn't fully come off my face. I used some other face washes for a few days and then when I went to use the Kiehl's again I shook the bottle thinking maybe the contents settled or something and it would smell normal again when I put it on my face. Nope... Same as the first time... I was actually going to call Kiehl's and say I got a dilluted bottle or something was wrong with the batch the one I got came from and ask to have it replaced. I decided to check here to see if others had the same issue and here we are with everyone else complaining too. I had no idea the formula changed until I read all the current reviews. I agree with everyone else who is complaining about the new formula. It's not the same as what we all loved and bought it for and the new formula is a downgrade. I can appreciate wanting to make it more "natural" but I didn't have an issue with the way it was before and felt it was an excellent face wash. Now I'm like meh about it. I also wish it was advertised as like "new formula" something but instead it seems like it was a stealth change that very few of us are like "surprise, yay!" about... I guess it's pointless to call and ask to replace this bottle with another one. I encourage Kiehl's to go back to formula they used before. i will not be buying another bottle of this again because it's no longer the product I've loved for over ten years which is unfortunate. I also order two more tubes of Facial Fuel Daily Energizing Moisture Treatment for Men a few months ago which I haven't opened yet because I'm still finishing my last tube. I really hope I don't finish the tube and then open one of the new ones and have it now smell like "new" Facial Fuel No Energy Face Wash. :(
Customer review from kiehls.com
Response from kiehls.com
Consumer Care Center15 days ago
Hi there! Thank you for reaching out about our Facial Fuel Energizing Face Wash. We understand your disappointment with the new formula of our Facial Fuel Energizing Face Wash. We appreciate your loyalty to Kiehl's for the past 12 years and value your feedback. The recent reformulation was undertaken to improve the product's naturality, a growing preference among our customers. While we recognize this change hasn't met your expectations, we continuously strive to evolve our products while staying true to our commitment to quality and efficacy. We encourage you to contact our customer service team, as they may be able to offer suitable alternatives within the Kiehl's range based on your preferences.
18 days ago
Received Free ProductNo
Gentile and refreshing
My wife bought me Kiel’s energizing face wash and moisturizer 5 years ago and now I can’t live without it! It’s has a refreshing feel while not drying my skin out. I feel cleansed. The moisturizer feels light and not heavy. It is just enough to make my skin feel like it’s soft and smooth.
Customer review from kiehls.com
This review is from Kiehls Since 1851 Facial Fuel Energizing Face Wash 33.8 oz.19 days ago
from Miami
Skin care
Love the product
Recommends this product
Helpful?
19 days ago
from Queens, New York
Received Free ProductNo
teriable
this product is not a good face wash. It is extremely watery, provide limited foam, and leaves your face feeling unclean. It's as if they forgot to put in the thickening agent. As your washing your face it's like you're rubbing water on your face. I'm so annoyed that I bought such a lager container.
Customer review from kiehls.com
Response from kiehls.com
Consumer Care Center19 days ago
Hello! We're sorry to hear you're not enjoying our Facial Fuel Energizing Face Wash. We've forwarded your comments to our team, as we're always looking to improve. If you'd like to return it, please review our full return policy: https://tinyurl.com/y6grv5pq . We encourage you to explore our other cleansers, we're confident you'll find your perfect match at Kiehl's!
21 days ago
from Sarasota, FL
Received Free ProductNo
New formula is a shame.
Kiehl’s totally whiffed with this one. The old formula of facial fuel was great - felt luxurious from the viscosity, to the lather, to the scent to that menthol-like feeling after you wash it off. All of this has changed with this new formula, it shares very little with its prior iteration. It feels quite basic, I feel like you can find an equivalent face wash at a much lower price point. Historically, I’ve ordered the 1L bottle because of how consistent it has been for me over the years but now I feel stuck with this massive bottle of a dud for face wash. Guess I’ll be a free agent in the face wash game once I finish it up.
Customer review from kiehls.com
Response from kiehls.com
Consumer Care Center20 days ago
Thank you for reaching out! We appreciate your feedback on the new Facial Fuel. We're sorry you're disappointed with the reformulation. While the changes were intended to be positive, using plant-based caffeine and menthol, removing sulfates, EDTA, and acrylates, and updating the fragrance, we understand they haven't worked for you. Your feedback is valuable and will inform future development. Please contact us at 1-800-543-4572 (Mon-Sun 10am-7pm EST) to discuss how we can make this right.
24 days ago
Received Free ProductNo
New formula ruined great product
Extremely disappointed in the new formula and that it wasn’t advertised as such!!! The wash is thinner and doesn’t lather up, smells different, and is not up to Kiehl’s standard I’ve been familiar with for 10+ years. Really hoping a fix is in progress, will be searching for an alternative for the time being.
Customer review from kiehls.com
Response from kiehls.com
Consumer Care Center22 days ago
Hello Kiehlsvet- we are extremely sorry to hear that the Facial Fuel Energizing Face Wash did not meet your standards and that you are not satisfied with the formula. If you are looking for a Kiehl's cleanser that provides a more foamy formula that also lathers you may be interested in trying the Calendula Deep Cleansing Foaming Face Wash. We hope that you continue to shop with Kiehl's Since 1851 in the future.
24 days ago
Received Free ProductNo
You Removed the Best Part of This Product
The new formula is a major letdown. What made this face wash stand out was the energizing tingle and cooling sensation—it was the reason many of us chose it over other brands. By removing that key feature, you’ve stripped away what made the product unique . It feels like a step backward, and it’s disappointing to see such a popular element intentionally eliminated. You’re losing loyal customers because of it.
Customer review from kiehls.com
Response from kiehls.com
Consumer Care Center22 days ago
Hello SteveMast- Thank you for reaching out to Kiehls Since 1851. We deeply apologize that the results of the Facial Fuel Energizing Face Wash did not meet your expectations and understand the disappointment that you because of a property that is no longer in this product's formula. You may be interested in trying the Calendula Deep Cleansing Foaming Face Wash which has a soothing effect for the skin. In the future, we hope that you will still continue to shop with Kiehl's.